Insights on innovation, entrepreneurship, and building businesses that matter.
Before you write a line of code, learn the essential steps to de-risk your venture. This guide shows you how to uncover real customer pain points, test your value proposition, and confirm a willingness to pay.
Read More →Your mom loves your new business idea, but her compliments are dangerous. Discover 'The Mom Test,' a framework for asking better questions to uncover the truth and get honest, actionable feedback from potential customers.
Read More →For centuries, traditional economics has been built on a simple, yet powerful assumption: that humans are rational beings... Enter behavioural economics, a field that combines insights from psychology and economics to understand why we sometimes make decisions that seem illogical.
Read More →Every entrepreneur starts with a spark—a brilliant idea that feels destined for success. But what if, after months of hard work, you launch to the sound of crickets? This is why validation is crucial...
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