Innovate. Validate. Create

Stop guessing. Start Qurating. Build businesses people actually want.

Qurate empowers aspiring entrepreneurs, start-ups, and SMEs to test their concepts with real-world feedback from ideation through to execution; streamlined for ease, affordability and quality.

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Why Qurate?

We simplify the complex process of business idea validation, providing you with clear, actionable insights without the traditional cost and time. Learn if your idea works cheaply and quickly.

Centralised Validation Platform

Find all the tools and people you need to understand if there is merit to your business idea, all in one place.

Behavioural Economics-Backed Insights

Leverage tools designed to ask bias-free questions, incorporating principles from 'The Mom Test' to ensure high-quality responses for reliable feedback. Receive insights you can action.

Affordable & Transparent Pricing

Validate your idea without the high costs of traditional market research, with a clear and simple pricing model.

Uncompromising Quality

We are committed to providing high-quality, reliable data to ensure you make the best decisions.

Vetted Respondents

All our respondents are vetted during the sign-up process to ensure they are real people who are serious about providing quality feedback.

Proprietary Quality Score

Our proprietary algorithm gives each respondent a quality score from 1 to 100. As a business, you can filter respondents based on this score to ensure you only get the most robust responses.

Validation in Three Simple Steps

Our platform guides you through a straightforward process to get the answers you need.

Define Your Idea

Clearly outline your business concept, target audience, and key assumptions you want to test.

Launch Your Study

Choose your research methods, be it a survey or a focus group, set up your study with our easy-to-use tools, and go live.

Analyse Results

Receive a comprehensive report with data visualisations and actionable insights to inform your next move. No PhD in Data Science needed!

Transparent Pricing

A simple and clear pricing model to get you started. Would you rather spend £75 to validate your idea, or risk £750, £7,500, or £75,000 building something nobody wants?

Respondent Pool

£50

This is the minimum pool limit which is split equally amongst the final number of respondents.

Service Charge

£25

A one-time service charge for using the Qurate platform and tools.

The Future of Innovation Needs Both Voices. Add Yours

Qurate connects aspiring, early-stage entrepreneurs who need feedback with individuals ready to share their insights. Choose your path below.

For Innovators & Entrepreneurs

Have a business idea? Minimise risk and make data-driven decisions by testing your concept with a real audience (filtered based on demographics and psychographics which align with your target audience) before you invest your time and money.

The first 100 sign-ups will get a waiver of the £25 service charge!

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For Respondents

Influence the next wave of products and services. Share your valuable opinions on new business ideas and get rewarded (in cold hard cash!) for your time and feedback.

Join the Respondent Panel